Wine by the glass is here! Where wine in the box before never really caught on and gained the ire of many fancy wine connoisseurs, and the idea of a wine cooler only appealed to teenage girls but soon grew old and passe as they grew old and sophisticated women, wine by the glass holds the promise of a new marketing tool that will appeal to the upper crust of wine drinkers everywhere (or perhaps the 2010 World Wine Champion just has a back stock of there award-winning wine and needs to dump it quickly and cheaply before it turns to vinegar?).
Whatever the case the brand Copa now offers wine by the glass in cute plastic cups sealed like yogurt with a plastic snap lid. Easy to drink in a car, while riding a bike down the road or while operating heavy machinery. It is almost as if the display in the picture shown above got transported from some David Foster Wallace-like future, almost like it came straight from the Year of Copa Wine By the Glass.
The good news is you can get any of the fabulous types of wine such as a Pinot, a Merlot, a Cabernet or a Chardonnay for as low as $2.99. Now I am sure you can get a cheap bottle of wine for close to the same price, but for how long? With this new marketing ploy maybe this marks the end of cheap bottles and the introduction to expensive glasses, or are they cheap glasses? Is that too many questions?
Anyway, if you are cruising the street and need a quick pick-me up then dip into your local store and grab a refreshing taste of the 2010 World Wine Champion. Also of note Copa won the Dupont Packaging Award for Innovation Excellence with this nifty glass of wine. So perhaps the glass is collectable. Below find a few more pictures of this exciting development, or I am sure they will be next to the wine coolers in your local liquor store soon.