L.A. the Blog: We Love It! Wine By the Glass, Stay Classy Los Angeles!

Copa wine by the glass display.

Wine by the glass is here!  Where wine in the box before never really caught on and gained the ire of many fancy wine connoisseurs, and the idea of a wine cooler only appealed to teenage girls but soon grew old and passe as they grew old and sophisticated women, wine by the glass holds the promise of a new marketing tool that will appeal to the upper crust of wine drinkers everywhere (or perhaps the 2010 World Wine Champion just has a back stock of there award-winning wine and needs to dump it quickly and cheaply before it turns to vinegar?).

Whatever the case the brand Copa now offers wine by the glass in cute plastic cups sealed like yogurt with a plastic snap lid.  Easy to drink in a car, while riding a bike down the road or while operating heavy machinery.  It is almost as if the display in the picture shown above got transported from some David Foster Wallace-like future, almost like it came straight from the Year of Copa Wine By the Glass.

The good news is you can get any of the fabulous types of wine such as a Pinot, a Merlot, a Cabernet or a Chardonnay for as low as $2.99.  Now I am sure you can get a cheap bottle of wine for close to the same price, but for how long?  With this new marketing ploy maybe this marks the end of cheap bottles and the introduction to expensive glasses, or are they cheap glasses?  Is that too many questions?

Anyway, if you are cruising the street and need a quick pick-me up then dip into your local store and grab a refreshing taste of the 2010 World Wine Champion.  Also of note Copa won the Dupont Packaging Award for Innovation Excellence with this nifty glass of wine.  So perhaps the glass is collectable.  Below find a few more pictures of this exciting development, or I am sure they will be next to the wine coolers in your local liquor store soon.

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L.A. the Blog: WTF is Boxed Water?

Straight from Grand Rapids, MI comes the newest in useless products, or gimmicky marketing ideas, or possible just plain stupidity.  Yes, it is Boxed Water Is Better.  WTF is Boxed Water you ask?Boxed Water Is Better

Supposedly it is better.  The box says it is purified water and I am sure that it doesn’t taste better than spring water, at least not as good as Fiji water, but maybe it does.  It isn’t in a plastic container and that for sure is better.  It even claims that 76 percent of the box comes from trees! Genius!  Though we seem to be killing trees all over the planet faster than we can replace them … maybe not so good.

But in turn if you go to the Boxed Water Is Better website you learn all kinds of neat stuff.  Like they donate 10 percent of their profits to reforestation foundations, and 10 percent to world water relief foundations.  Do they list which ones on the website?  No, but who cares they are giving.  They have been selling the product since 2009, and almost a year later it surfaces in Los Angeles.

The product is recyclable … but only if your city has stupid box carton recycling plants.  Sorry New York City you only recycle profitable items, and boxed cartons don’t count at all.  The website claims carton recycling is growing.  Hurray!  Except if you follow the links to find out if your community recycles the link doesn’t work, booooo.  Well, don’t worry Los Angeles for the record we don’t recycle boxed cartons, follow this link to find out what L.A. recycles.

Boxed Water back of carton

Back of carton

So maybe boxed water isn’t better.  One person when asked thought the best container for water equals glass.  Glass is recyclable.  It comes from renewable resources.  You don’t have to kill poor trees and that makes the vegans happy … dope!

Well in defense of boxed water, it is easier and cheaper to ship cartons than glass.  That means bottled water might cut down on costly fuel waste.  So mark one up for boxed water.

Most likely Grand Rapids, MI manufactures box cartons and they have way too many on hand, so they boxed up purified tap water to sell with the cartons.  That way they got rid of their stupid boxes.  They then created this funky marketing ploy.  Okay maybe too much conspiracy.

And then straight from Boxed Water’s website it says, “Part sustainable water company, part art project, part philanthropic project, and completely curious.”  So in reality it is another f’n hipster art project … sad.

Update:  So L.A. the Blog realized it never got the price for this phenomenal marketing attack.  $2.50 for a box of water, so you can not save the environment with this non-recyclable product while at the same time lose all your money … do yourself a favor, buy glass bottles.

Update 06/24/2014:  We recently updated the link that leads you to what the City of Los Angeles recycles, and we are happy to announce that Los Angeles now does recycle cartons!!!!  It is also true that New York City recycles cartons now too!!!  Progress evident in my lifetime, love it.  So now maybe Boxed Water is a little better 😉

Boxed Water Hello

The box is saying hi! Goodbye …